After promoting over 4,000 crowdfunding campaigns with my company, it has become very clear to us that a significant part of the success of a crowdfunding campaign lies in the pitch. It’s the way you present your campaign that makes it stand out.
Be it a wallet or a high-tech personal robot, the story must be compelling enough to entice your audience. On the other hand, a shallow or poorly explained campaign can have the exact opposite effect. Crowdfunding platforms exist so you can properly explain your campaign objective to a larger online audience. Your pitch is everything.
We know that campaigns with a compelling pitch and details accompanied by captivating pictures and videos are bound to draw more attention than those that don’t. To make sure you’re doing it right, here are some of the best techniques you can follow.
Answer the ‘who’ questions.