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Crowdfunding: What is It, When Can Small Businesses Use It – and When Doesn’t it Make SenseTraditional crowdfunding was originally very different from raising money using other investment sources.

It is important to clarify what kind of crowdfunding is being discussed because the term is being applied to diverse types of fundraising.

Defining Crowdfunding for Small Business

While some refer to what Kickstarter does as “donation crowdfunding”, most of the money raised there is actually reward-based.

While some refer to what Kickstarter does as “donation crowdfunding”, most of the money raised there is actually reward-based.